Race And Ethnicity An Eye Opening Educational Experience

Race and ethnicity have always been two words with great importance to people, but these terms and the topics they represent have been talked about by mass media much more frequently as of late due to the election. Personally, I am a white female who grew up in a predominately white area and went to elementary and middle school where there was not one person of color in my graduating class of about 80. In high school, I was exposed to more diversity but significantly and the percentage of whites in my graduating class was likely near ninety. Even with such little diversity growing up, I believe I was raised in a way to see human beings as human beings, and not for the color of their skin, where they are from, or what culture one may†¦show more content†¦Most often it is the â€Å"white race† that has privilege and races with darker skin face different degrees of oppression. As mentioned before, I have done my best to maintain an understanding of basic human ethics and was raised with the belief that we are all equal. Even so, my background of not being exposed to a significant amount of diversity caused me to be nervous to take the IAT test on race. The test started by asking me to answer a few questions about myself including my gender, birthday and race. There were seven sections to the IAT testing and each had me associate something with either the â€Å"E† key or â€Å"I† key. Part one specified using â€Å"E† for light skinned people and â€Å"I† for dark skinned people and in part two, â€Å"E† was meant to associate with bad words and â€Å"I† with good words. Parts three and four were the same, including both light skinned and bad words for â€Å"E†, dark skinned and good words for â€Å"I†, but part five wanted me to click â€Å"E† for dark skinned people, â€Å"I† for light skinned. Finally, for parts six and seven the â€Å"E† key was for dark skinned people and for bad words and the â€Å"I† key was to be selected for light skinned people and good words. Images of cartoon like faces would appear and I would have to associate them with the proper key. Good and bad words were basic vocabulary such as happy and disgust. When an answer was wrong, a redShow MoreRelatedMulticultural Education : A Truly Multicultural Mosaic1259 Words   |  6 Pagesculturally diverse countries in the world and nearly every region is influenced by American culture in some way. It is imperative that our youth is taught the importance of multicultural studies today. There is no one culture, no one language, and no one ethnicity in the United States. Education is the center point for teaching our youth of what the United States can offer, not only to those Americans but also to those â€Å"Americans† of other cultures, (Zimmermann, 2015.) Just like James A. Banks spoke, â€Å"EthicRead MoreCultural And Educational Areas Of The United States1703 Wo rds   |  7 PagesFinal Reflection Over the semester I have learned, and developed in many areas of cultural and educational areas. We went over a large variety of multicultural influences and their impact on us personally and in educational settings, and I feel that I have grown immensely in numerous categories. Culture is such a big part of all of our everyday lives, and it impacts the way to act much more than we could ever realize. The world is full of diversity, throughout every continent. The United StatesRead MoreRacial Segregation : Segregation And Segregation Essay1142 Words   |  5 PagesSegregation is the separation of a race, class, or ethnic group by enforced or voluntary residence in a restricted area, by barriers to social intercourse, by separate educational facilities, or by other discriminatory means. Segregation came strong after the Plessy v. 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Essay on Testing the Theory of Multitasking - 1122 Words

This experimental investigation has to do with how human’s attention work. It is based on a replication of the well-known â€Å"Stroop Effect† carried out on 1935 by John Ridley Stroop. The aim of this experiment was to demonstrate how hard it is for a person’s attention to be divided in different tasks, by making the participants read a series of three stimuli which consisted of: 1) words of colors in black ink, 2) words of colors in their actual font color, and 3) color words with different ink, where the participant read the font instead of the word present. The research hypothesis supposed that selective attention is as easy to be performed visually as well as audibly. The controlled variable of the experiment were the black ink color†¦show more content†¦The â€Å"Stroop Effect† is a notorious experiment in which John Ridley Stroop revealed and observed how a person’s attention works partially by portraying simple yet complicated acti vities for the brain to decipher what they are really being asked to do. The participants had to react verbally when presented the series of stimuli as fast as they can with the minimum amount of mistakes they can evade. It is also of vital importance to point out how attention can become automatic through time in which people become used to things such as reading words’ color instead of the word; this can also confuse the person depending on their ability to concentrate, but still it will always be difficult to decode two tasks that have become automatic to a person. In the case study, the participants were shown three different types of stimuli which involved congruent color words of black ink, matching font color of the words, and finally instead of reading the word presented, they had to read the color of the word. As the stimuli were presented to each of the participants, it was noticeable that as the difficulty level increased, mistakes began to appear and there was a s light but relevant difference of increasing average time. 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Strategic Analysis of WRSX Group Free Essays

string(230) " on several aspects which are the future and exist marketing development, the human recourse issue about the weak leadership capabilities lack of talent people in group and the cost and budget problems response to finance\." Introduction Phrase one. Analyzing the strategic position In this stage, is analyzing the strategic position of WRSX Group. By using the PESTEL framework we can analyse the many different factors in a firm’s macro environment. We will write a custom essay sample on Strategic Analysis of WRSX Group or any similar topic only for you Order Now PESTEL analysis is a useful tool for understanding the â€Å"big picture† of the environment, in which you are operating, and the opportunities and threats that lie within it. By understanding the environment in which you operate (external to your company or department), you can take advantage of the opportunities and minimize the threats. (Ghemawat, 2008). The Five Force frameworks will response to the industry analysis. Five Forces is a framework for industry analysis and business strategy development. It is consisted of five key factors; entry barriers, buyer power, supplier power, substitute competitions and industry competitor. (Johnson and Scholes, 2009) The SWOT is useful when we are analyzing the internal environment of WRSX Group. It is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats. (Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteris tics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business). (David, 1995) For the current situation of whole industry of advertising, it is under high level competition. A considerable numbers of agencies live in this industry. The range of their scale is quite widely, it covers large international agencies to small local business firm even only two people involved. Meanwhile, lots of business opportunities in advertising. Under the whole world economic is increasing background, firms are comfortable to put budget on advertise part. Generally speaking, the advertising industry is trend to maturely and prosperously. However, lots of elements could be influence advertising industry. The industry trends to mature, then the problem come out, which is market shrink. New media develops. Due to the outstanding advantages of it, whole advertising industry has to move the core to new media filed. Competitive advantages in advertising industry mainly deriving from creative innovative capability, range and breadth of services or products. The creative innovate capability is the most important for any agency in advertising industry due to it is the key thing to clarify differentiation of products or services what they are supply . At the same time, this is also a significant factor to attract clients. The key stakeholders in the WRSX Group, expects a long – term global brand developments and achievements. In somewhere, conflicts may exist different stakeholder groups. (Johnson and Scholes, 2009, p.106 ) Currently performance of WRSX Group is relatively successful. However, some aspects should be enhanced. The attraction Retention: WRSX Group scores highly on its market research capability and its understanding of market segments and channels, also scores highly in terms of its creativity and innovation, but not in USA. The breadth of services matches the industry average. The Leadership Capability: some offices perform well but others perform badly in terms of Management of Operations, Information Management and Administration. This is the reason for why its score of this below industry average. Management of Risk: the WRSX Group has performed well in management of Financial Risk, but it has dropped below average due to some acquisitions have not been perceived as financially astute. Corporate Social Responsibility (CSR): Previous analyses have shown high scores for WRSX Group in terms of its ethical stance and its social profile but lower for corporate governance. After the discus sing processing in the presentation group, some of strategic issues are find out. The first one is relation to marketing. The revenue of WRSX Group in Asia Pacific has some problems due to the WRSX Group does not focus on the new media and digital media filed. It leads to lose attraction to clients. The second one is the financial problem. The WRSX Group get high level staff costs, while the revenue is not good enough to support this behavior. The third one is the management issue, including the corruption, the weak leadership capabilities and the bad procurement. The WRSX Group losing talent people in firms, which influence the creation and reputation. The awful acquisitions make WRSX Group losing financial supports to develop brand value. Broadly speaking, the WRSX Group has matched average score in advertising industry. Meanwhile, there are something above have to enhanced or revised, which aim to achieve the global brand development of WRSX Group. Phrase Two. Making Strategic Choices In this stage, is analyzing the strategic choices of WRSX Group. The current strategy of the WRSX Group is in some aspects. For the marketing, the exits market of WRSX Group indeed need develop, which aims to enhance the capability. Meanwhile, lots of new thing are waiting for the WRSX Group to achieve as well. The choice of opening new markets, such as new media or digital media field could be excellent for WRSX Group. (Johnson and Scholes,2009) For the WRSX Group, it defines itself as a creative advertising agency in the industry. So the WRSX Group the group should keep and attract the experienced staffs who equipped high level innovation and creativity. The talent and quality staffs are not enough to make sure the WRSX Group goes well. The situation of weak leadership capability of WRSX Group has to be improved. The weak awareness of leadership could be the reason for some awful acquisitions what the WRSX Group did. The money losing release pressure to WRSX Group’s financia l. For the financial part, control the costs and the budget for acquisitions should be done immediately. Meanwhile, keep its revenue also indeed. It is able to make sure the whole agency goes well. It is the foundation of enhance the WRSX Group’s buying power, increase its reputation and develop new market. Generally speaking, the strategic gaps of WRSX Group have list above, it focus on several aspects which are the future and exist marketing development, the human recourse issue about the weak leadership capabilities lack of talent people in group and the cost and budget problems response to finance. You read "Strategic Analysis of WRSX Group" in category "Essay examples" In this stage, in order to evaluate our strategic choices, also shrinking the gaps which mentioned, the group members analyzed about suitability, acceptability and feasibility aspects of the WRSX Group.(Johnson and Scholes, 2009) While some problems in implementing the choice we are making at this stage. They are in different levels. In corporate level, the group should focus new market or new field developing, meanwhile, enhance the attraction of WRSX Group is necessary as well. While in the business level, revise the leadership issue should be done, and risk management should be consideration. Whether or not to open new markets in international market should be make the choice. The result of us for this aspect is developing the Chinese market as the new market for the WRSX Group. Another aspect, talent and experienced people are losing in the New Work office of WRSX Group. This influences the creative quality of the WRSX Group. There still have some risks for the WRSX Group. Those risks are linked to the problems which are presented in the phrase one. The reputation risk links to the talent and experienced people losing, the whole team creative capability is influenced; the financial risk links to the weak leadership capability, some bad acquisitions losing money. Phrase Three. Analyzing the strategic actions In this stage, is analyzing the strategic actions of WRSX Group. Based on the results what we got from previous two stages, there are four options of action picked up from six of them. The four options are Managing Generation Y: delivering the Doughnuts, Sustainability policy, exploiting the digital opportunity, Expansion into China. After those actions taken, the share price increased from 2.28 GBP to 2.50 GBP. The revenue, profit and PBIT index increasedas well. The assumption brought out on the task which is hoping the share price increased due to the right decisions what we made. However, some disagreements are appears in the processing of pick up those options mentioned above. The most outstanding problem in discussing is disagreement of the definition of some options. Every group member presents their own opinions and awareness of each option. After that, compare with every member’s presentation, then pick up the agreements and disagreements. For the disagreement, group members discuss about them again. The reasonable word should be come out when the member presenting. At the end, the final decisions were made by the majority opinion of group members. For the personal decisions degree of certainty, it might be seven or eight degree on a scale of one to ten. But other members also keep some common opinions with me. This is reason for why the degree in high level. After each group meeting and seminar, lots of resources and results come out for the WRSX Group. It is able to use these resources to obtain more achievements, response to financial and social relationship part. The WRSX Group equipped experienced and talent staff, whom equipped excellent innovation and creativity capabilities to produce or supply services. However, this is not including the New York office due to some talent and experienced people quit the WRSX Group. All in all, the WRSX Group still obtained high level reputation in this industry. At the meantime, the WRSX Group doing well about market research, which is rely on understanding its market parts and methods. As the consequences of it, many spaces for the group are able to develop. For instances, set up the Chinese market as the new market for the WRSX Group. For global advertising market, the United States occupied most percent of it. However, in the global advertising market in general downward trend, China, Russia a nd some other advertising market showed vitality. For Chinese advertising market, it is continuous developing with high speed in last decade. In 2010, the turnover of Chinese advertising industry is 200.41 billion Chinese Yuan. Increased by 14 billion Chinese Yuan compared with 2009. Meanwhile, the Chinese advertising industry is not mature. It is an opportunity for WRSX Group to establish the branch in China, or looking for a local agency as a corporate body. This point is analyzed in previous part. Another is that the WRSX Group should consider about the opportunities in new media or digital media aspect. Some reasons, the digital media is the main trend in the near future, which based on the internet, mobile phones and etc. Two, it can attract the potential clients, especially the young generation. For this part, the online media develops with a high speed in last decade. It obtains numbers of outstanding advantages. There are two main of them, one is generally low cost than ads on traditional media. Another one is more widely audience range it can reach. As the consequence of those, lots of firms want to spent more budgets on digital space. Meanwhile, it proves this digital space definitely is a more and more huge market in future. The WRSX Group have supplier relationship in various offices, so that, they are able to offer their clients the digital services. There are some methods to developing this business. One is developing itself capability for digital space, or otherwise relying on external providers to deliver this service to WRSX clients. However, the suitable way for WRSX Group is combine two of them. Due to the WRSX is not named by the top agency in the world. Not so strong capability to developing it individually. So, this could be the most suitable way for WRSX to do this field business. So it is better for the WRSX Group to explore the advertising of digital media or new media field. At the end, balance the short-term (three-year plan, etc.) a nd the long-term achievements (mission, company objectives, etc.) of the WRSX Group should be done. Conclusion After studying this strategic management module which is â€Å"understanding the strategic position of organizations, strategic choices for the future and turning strategies into action† (Johnson and Scholes, 2002), based on the WRSX Group case study. Learn a lot, for example, some classic strategy tools – PESTEL, Five Forces, SWOT etc. I am clear about what is the aims and objective of those tools (PESTEL, firm’s macro environment. Five Forces, the industry analyzing. SWOT, analyzing the internal environment); which elements are involved in those tools (PESTEL, policies, economic, society, technological, environment, legal. Five Forces, entry barrier, industry competitors, substation competition, buyer power, supplier buyer. SWOT, strengths, weaknesses, opportunities, threats); what is the function of each element in those tools. Another is, I learn about the strategy has different levels; two basic levels are corporate level and business level. In another aspec t, this is a group work study. So that, I have learn lots of technology about team work capability. Taking the right actions when group members encounter disagreements in meeting or seminar could be better. I learned use logical method to finding out the right actions. Well communication ability is necessary for me in the future. All in all, after this semester study, I have practiced and enhanced personal communication skills, while learned knowledge of strategic management. Reference David, Fred R, (1995) Strategic Management , Englewood Cliffs, NJ, Ghemawat, P. (2008) Strategy And The Business Landscope, Beijing: Peking University Press Johnson, G, Scholes, K, (2002) Exploring Corporate Strategy, Prentice Hall, Johnson, G, Scholes, K, Whittington, R (2009) Fundamentals of Strategy, Prentice Hall, How to cite Strategic Analysis of WRSX Group, Essay examples